OCFO’s Damian Baker leads cash flow webinar for Lekker Network founders

Outsourced CFO brought a cash flow masterclass to The Lekker Network’s Global Circle on 21 October 2026, giving South African-connected founders and professionals practical guidance on profit, working capital and growth. The session aimed to help business owners understand why profitable companies can still run short of cash.

Why it matters: - Founders often confuse profit with cash, which can make a growing business look healthier on paper than it is in practice. - The session focused on helping business owners spot cash flow pressure early and make better decisions about hiring, inventory, debtors and creditors. - OCFO positioned the webinar as a practical learning moment for founders who need clearer financial control as they scale.

What happened: - Outsourced CFO hosted a webinar for The Lekker Network’s Global Circle on 21 October 2026. - Damian Baker, OCFO’s Executive Head of Cloud Accounting, led the session. - The webinar was titled “Your Business Is Profitable. So Where Is the Cash?” - The audience included South African-connected founders and professionals around the world. - The format combined a 30-minute presentation with a 15-minute live question-and-answer session.

The details: - Baker walked through why reported profit does not always translate into available cash. - The presentation covered how growth can increase pressure on working capital. - Baker addressed the roles of debtors, creditors and inventory in cash movement. - The session highlighted warning signs of emerging cash flow problems. - Baker also outlined ways to improve cash availability without depending only on higher sales. - The webinar was part of The Lekker Network’s launch of Global Circle, a digital community for South Africans and South African-connected professionals worldwide. - OCFO framed the session as a way to explain financial concepts in plain language and tie them to day-to-day management decisions. - Baker said the masterclass was meant to help business owners understand the disconnect between profitability and bank balance. - Baker said founders do not need to become accountants to have better conversations about cash flow.

Between the lines: - The webinar reflects a wider demand for finance education that is practical, short and directly applicable to running a business. - OCFO used the session to extend its advisory brand into a community learning setting, not just client services. - The focus on cash flow suggests many growing businesses may be under pressure even when revenue and profit are improving.

What’s next: - The Global Circle format gives The Lekker Network a channel for future expert-led sessions with South African-linked professionals. - OCFO is likely to keep using educational events like this to build awareness of its cloud accounting and advisory services. - Founders who took part can apply the session’s guidance to assess what cash is tied up in their businesses and what they can afford to do next.

The bottom line: - The webinar’s core message was simple: profit matters, but cash pays the bills. - For founders, understanding working capital may be the difference between growth that looks good and growth that actually lasts. - More information